TikTok is introducing a fresh option that allows them to cut down on the quantity of AI-created videos appearing in their streams. This move comes as the platform announced that it presently contains more than 1 billion AI videos.
Testing and Rollout
The new functionality is being tested over the coming weeks before a global rollout. This advancement aligns with a rise in AI content, spurred by new content generation software.
AI Proliferation Online
Recent reports that nearly a tenth of the most rapidly expanding video streams on a popular video site only show content made by AI. A significant portion of this content is classified as mass-produced AI material, a label for poor-quality, bulk-generated content that is often nonsensical or surreal.
“We know from our community that numerous viewers like content made with AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the power to adjust the amount of that, according to their own choices,” commented a spokesperson.
Scale of AI Content
TikTok shared that there are presently over a billion videos on its network labeled as made with AI. Overall, over 100 mn media items are uploaded to the app daily, making AI content a relatively small part of its total content library.
User Control Features
Viewers will be able to limit or boost the volume of AI-generated videos they view by opening the topic control feature in the app and selecting AI-made media. Other topics that can already be adjusted under the tool cover current affairs, style, cosmetics, and choreography.
AI Disclosure Rules
The platform’s rules mandate content makers to identify lifelike AI-generated content, and it forbids dangerous deepfakes of public figures or critical incidents. Any believable AI video that is unmarked can be taken down under its terms of service.
In addition, the app will from now on add an AI-generated tag to content created with its built-in AI features, or identified by an collaborative effort for identifying artificial media. This measure is aimed to stop users from seeking to bypass the tagging system.
AI Literacy Programs
The platform is also introducing a $2 million AI literacy fund for professionals and organizations to develop learning resources about responsible artificial intelligence. This project will assist educational bodies focused on teaching computer science.
Moderation Strategy
The platform has defended its content review process, during debate over intentions to lay off a large number of safety staff in the United Kingdom. The company is expected to reduce hundreds of positions in its trust and safety team in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by AI moderation.
A senior executive clarified that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most graphic content prior to it has to be seen by people. The platform reported a significant reduction in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to minimize viewing of harmful content as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”
