"A household based in the northern part of London wants to find an extraordinary and skilled tutor to assist their most junior child on his first steps to becoming an British gentleman."
When reading this listing, you might naturally skip the term "initial stages" as simple a turn of phrase.
However, it could be the most significant element of this unique position posting, as it aims to find a mentor for a one-year-old.
Hundreds of applications have now been submitted since the unnamed family published their call for the highly paid tutor, who must be "a uniquely qualified person".
During the past few weeks, the post has gained notice across the media, with numerous questioning why?
Forward-Thinking Method
The CEO, chief executive of a global tutoring firm, which is helping the family in their search, said that in spite of first doubt, he viewed the concept "visionary", and "innovative".
When he spoke with the family, he noted they understood the unconventional character of their requirement, and how young their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to engage a tutor, as they had waited until their older child was five, and by that point "cultural conditioning had already become established".
But what does the family indicate by "cultural leaning"?
It's "everything", Adam answered. "The manner you eat, the manner you speak".
He stated the firstborn had picked up "really subtle, body language" from the family, and had adopted their cultural ways. The family explained to the consultant they did not want this pattern to repeat itself with their younger child.
The plan: To bring in a English tutor, who should speak with standard English accent, to influence the baby from day one.
Natural Absorption
"Much of the education at the outset here is kind of absorbed naturally," explained the CEO.
It's via this osmosis that the family are hoping the child will pick up the UK customs they want to cultivate.
He explained the tutor needed to be somebody who went to "the appropriate educational institutions – the same kinds of schools as the family aspire to send their son to".
"The instructor must be the right kind of person, they'll be doing things they don't even know they're doing, effortlessly," he commented.
Money No Object
The family informed Adam the successful candidate should ideally also have knowledge of or interest in equestrian activities, skiing, the arts and musical activities so as to shape the child in a broad spectrum of passions.
More than that though, he stated the family wanted the tutor to sign up the child on a variety of courses so the child would be "horseback riding and learning an musical instrument by the time they are around three years old".
In the family's view, guiding their son develop into a "British gentleman" will lead to accomplishment and open doors.
"Considering the advantages and disadvantages of that, because it's definitely a status symbol," he comments.
But, in spite of all this tutelage in "English culture", could the child absorb what is termed cultural influence from the globally influenced family he resides with regardless?
"Absolutely", answered Adam. "The parents understand this may not work, but they've simply adopted the attitude of, 'let's give it a go and we should start as early as we can', because the expense of it is not relevant," he said.
Impractical
There are some in the tutoring industry who express these doubts.
Another CEO, head and founder of Blue Education, who provides individual instructors, stated that "the journey of adopting dual cultures, or in fact, discovering oneself, is something that must be experienced personally, not designed."
He explained that he had relocated from Asia to the UK at the age of childhood, and had been brought up experiencing and living both cultures. He progressed to study at Cambridge University.
"The idea that one individual can function as a representation of English culture, a person who can possibly transfer the characteristics of a UK sophisticate upon a infant child, strikes me as optimistic and impractical," he stated.
"In my experience, having a typically UK tutor from early childhood will will not instantly create the result they hope for.
"I wasn't provided with that kind of mentor, and however I have been fortunate enough to live numerous of the opportunities they aspire for their son."
He stated: "The reality is, self-identity should not be imposed from the outside; it must be embraced, and it must originate internally."
Purchasing UK Culture
Naturally, UK identity is something the CEO thinks can be instructed – and sold.
"In my view the situation that the international society holds us in this regard is something that we should be cherishing|valuing|appreciating